Holiday Gifts

If you're running around ordering flowers for a last minute gift, now you can check the selection on your cell phone. Holiday gift giving just got a little easier!

Online flowers service FlowersDirect.com and 0800Flowers.com have made their services available to mobile phone users. Mobile users can now view both website’s entire range of products, including full colour images, and order flowers or gifts.

To use the service customers must first download a shopping application to their mobile via the sites.

Would this be considered a private label mobile browser?

Peter Zeist, CEO of 0800Flowers said “Buying flowers is often an impulse purchase and therefore perfect for mobile shopping.

Mobile shopping will be geared to the impulse buy. Therefore it must be easy.

"People are not always at their pc when they remember special occasions like birthdays or Mother’s Day, but they do always have their mobiles with them.”