Holiday Gifts

A nice story of how the Koreans came to have Valentine's Day:

But the custom caught on among Korean young people. Akiyama attributes this to a Korean love for special occasions, plus an existing local custom of couples celebrating the 100th day of their relationship. Over the years it became as generally accepted among Korean young people as it is among the Japanese, and in 1997 Lotte’s main Korean outlet alone sold US$560,000 worth of chocolate during the season. Thus, it took Lotte less than 20 years to invent a custom in South Korea.

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